top of page
Free shipping in Denmark on orders over 700 DKK
Who are we
We met in Copenhagen in November 2019 - Nelle, a holistic beauty expert, and Blake, a photographer. Both entrepreneurs sharing a mission to bring more pleasure, presence, and nature into people’s lives, we quickly discovered our commonalities and realized we were living parallel lives. Navigating life's big questions, we always found our way back to nature.
As partners, our mission grew clearer. We aimed to craft products that foster a deep connection with oneself, elevating everyday life with nature's enchanting ingredients. Our products transcend gender, race, skin color, and age, focusing on the essence of being human.
Our values
Embracing the "I AM" philosophy, we believe in the transformative power of energy, shaped by thoughts and feelings. Embracing positivity is a conscious choice, and we're here to support you on this journey. Our products are infused with self-love, consciousness, and empowering mantras, offering constant support no matter where you are on your path.
I AM, empowers self-awareness through mantras,
guiding you to actively shape your journey and become an expert in yourself.
bottom of page